seo for real estate


Every real estate agent on the Sunshine Coast in Queensland flows in the same pattern, that is, buy newspaper ads, host a weekend open house, constantly update their realestate.com.au account, adding properties to social media pages and listing sites, and in fact, shelling out some business cards and flyers around their region. Don’t get me wrong, there’s no “gone wrong” when a realtor does all these things.

They do them because it works. Doing this may become a downside when a realtor has to depend on these strategies as their cutch and lifeblood, especially in a tough and highly competitive Queensland market.

They continue hoping this strategy will churn out some impressive results. How is that possible when other thousands of realtors in Queensland are doing the same thing? If you really want to stand out, then stand out from the competitor and offer a point of difference. Below are five foolproof strategies for your real estate business to speak “success”.


For each property consider SEO optimised website development and make sure its designed by a professional web developer. In other words, dedicate a property-specific web address or domain for each property. The goal is to make it easier for both agents and buyers to find.


Each listing, irrespective of the price point, should utilise the power of a professional photographer. Photographs determine whether or not people will get drawn to your listings. Professional photographs can be featured on the real estate’s website, on a personal website, on different Internet platforms, and utilised expansively in social media, including flyers, brochures, blogs, editorials, postcards, and different print advertising, branding, marketing, and more.

Maintaining a property library is another imperative reason to utilise the service of a professional photographer because it prepares the realtor for future marketing.


As a realtor, utilising the benefit of print marketing shouldn’t be hammered enough. The just listed and sold postcards, quarterly market reports personalised for a certain neighborhood and other colourful and image-rich brochures are key for realtors of real estate in Flaxton and Montville on the Sunshine Coast to create and maintain a professional brand, regardless of the price point.


A properly presented online presence is a key to reaching your audience, so make sure the stuff you share on the Internet is not only attractive but also interesting, intrigues and evokes the curiosity in your audience so they could stay a little longer, respond to activities, share your information, and come back for more. Selling a Kelowna home requires attention to detail.


In your approach with the prospective buyer, make sure you focus on pointing out the perks of the neighborhood that you know they’ll be interested in. For example, if you know your buyers are foodies, focus on the boutique restaurants and how well they could serve them. If they’re a fan of a buzzing nightlife, excite them about the clubs and bars.


By doing this, in their mind, you’re creating a wonderful image of them living life and enjoying the neighbourhood of the particular property.


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Kelowna home for sale

The basics to getting your Kelowna home ready for a bumper sale

Preparing your Kelowna home ready for a bumper sale

The internet is awash with “how-to” articles on how to sell your home faster and for the right price. While you can learn a great deal from such articles, they often do not address the basics to preparing your Kelowna home for sale.
As you will come to realize, what you do to your house before listing it for sale will make or break the process. That is why you should be 100% sure of covering the basics before announcing your sale intention. This post takes you back to the evergreen basics of selling your home.
Optimize your curb appeal
In the real estate niche there is one unwritten rule; your curb appeal should always make the right statement. And probably you know what they say about first impressions (you never get a second chance).
A recent survey tends to agree with the premise that a pumped up curb is the number one hack for a quick home sale. Give your entry door a new coat of paint, wash spotless clean the steps to the front door, place a wreath or two at the front corners of your verandah, and prune your front garden bushes. Who wouldn’t be “smitten” with such a first impression?

Keep it clean in and out

One of the things many people cannot stand is a dirty home. It shows lack of good care. Do not let this be what disappoints a prospective buyer. If you have to, scrub your house from the entry door to the basement. Do not leave out the windows and behind the furniture.
This will likely prove to be a hard job. Consider hiring professional cleaners. They know how to clean every corner and each fabric in your home. Once they are done, your home will be ready for viewing. You will hear a word here or there on how clean a home you have.
Open your purse for basic and inexpensive fixes
You can actually invest in your home even when it is for sale. This would sound counterintuitive since you want to get the last coin. However, we are talking about a few fixes that would greatly improve on your home’s value. Here are some of them:
• Buy lights for your closets
• Clean up your garage and donate all the junk you no longer need
• Do a new coat of paint in your bathroom. You can also buy a new mirror and replace the old lighting
• Insulate your attic to make your home more energy-efficient
• Add edges to your front yard and the parking lot
While you will not spend a significant amount on these basic fixes, they have the potential to increase your home’s value by 5%.

Depersonalize your house

Having lived for long in your home, everything inside and outside will be exuding your personality. But once you put it up for sale, it should be seen like a clean slate where a potential buyer can visualize living in it.
Take away everything that still makes this house feel like you are not letting it go. However, this does not mean striping down everything in your house to leave a mere skeleton. You can leave a few things (that do not have a personal feel) for the new homeowner. Some everyday-use appliances would always find a place in anyone’s kitchen.

Do a color change

Some colors are too specific and personal. For instance, red is too shouting and only a few buyers would want it on their potential home. Take down the old paint and in its place throw a neutral color theme or at least some color that easily goes with the masses. If anything, a new coat of paint is one of the least expensive upgrades you can give your home.

Clear the clutter and let imagination hung in the air

The illusion of space, even if it is not much, will always be a catch for any home on sale. To create it, clear all the clutter in your house. Remove all the unnecessary stuff. Give away what you no longer find useful. Remove the extra furniture in all the rooms. This will leave your would-be buyer with room for imagination.

Bottom line
The real estate market is under constant change. But some things will never change. The basics of getting your home ready for a sale will stick even into the century. You had better know them by your heart for you never know when you are selling your home.

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