Every real estate agent on the Sunshine Coast in Queensland flows in the same pattern, that is, buy newspaper ads, host a weekend open house, constantly update their realestate.com.au account, adding properties to social media pages and listing sites, and in fact, shelling out some business cards and flyers around their region. Don’t get me wrong, there’s no “gone wrong” when a realtor does all these things.
They do them because it works. Doing this may become a downside when a realtor has to depend on these strategies as their cutch and lifeblood, especially in a tough and highly competitive Queensland market.
They continue hoping this strategy will churn out some impressive results. How is that possible when other thousands of realtors in Queensland are doing the same thing? If you really want to stand out, then stand out from the competitor and offer a point of difference. Below are five foolproof strategies for your real estate business to speak “success”.
PROPERTY-SPECIFIC WEBSITES ARE THE WAY
For each property consider SEO optimised website development and make sure its designed by a professional web developer. In other words, dedicate a property-specific web address or domain for each property. The goal is to make it easier for both agents and buyers to find.
PROFESSIONAL PHOTOGRAPHY IS IMPERATIVE
Each listing, irrespective of the price point, should utilise the power of a professional photographer. Photographs determine whether or not people will get drawn to your listings. Professional photographs can be featured on the real estate’s website, on a personal website, on different Internet platforms, and utilised expansively in social media, including flyers, brochures, blogs, editorials, postcards, and different print advertising, branding, marketing, and more.
Maintaining a property library is another imperative reason to utilise the service of a professional photographer because it prepares the realtor for future marketing.
PRINT MARKETING SHOULDN’T BE UNDERESTIMATED
As a realtor, utilising the benefit of print marketing shouldn’t be hammered enough. The just listed and sold postcards, quarterly market reports personalised for a certain neighborhood and other colourful and image-rich brochures are key for realtors of real estate in Flaxton and Montville on the Sunshine Coast to create and maintain a professional brand, regardless of the price point.
INTERNET MARKETING IS A MUST
A properly presented online presence is a key to reaching your audience, so make sure the stuff you share on the Internet is not only attractive but also interesting, intrigues and evokes the curiosity in your audience so they could stay a little longer, respond to activities, share your information, and come back for more.
SELL THE NEIGHBORHOOD, NOT THE PROPERTY
In your approach with the prospective buyer, make sure you focus on pointing out the perks of the neighborhood that you know they’ll be interested in. For example, if you know your buyers are foodies, focus on the boutique restaurants and how well they could serve them. If they’re a fan of a buzzing nightlife, excite them about the clubs and bars.
By doing this, in their mind, you’re creating a wonderful image of them living life and enjoying the neighbourhood of the particular property.
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